World Library  
Flag as Inappropriate
Email this Article

Wei Brian

 

Wei Brian

Wei Brian is a skin care entrepreneur and CEO of Wei East and Wei Beauty Brands.[1]

Contents

  • Early life 1
  • Career 2
  • References 3
  • External links 4

Early life

Wei Brian was born in 1963 and lived in Wuhan, the capital city of the Hubei Province found in Central China. Brian earned a Bachelor of Science degree at Wuhan University. In 1985, Brian came to the United States to obtain her master's degree in Computer Science at Drexel University in Philadelphia, PA.

Career

In 2002 Brian began selling her Wei East line on HSN (Home Shopping Network).[2]

In the beginning several HSN executives were cautious of the idea of using her sales idea. At first Wei Brian had almost no media training. She had a strong accent, [3] and this gave her credibility that increased her sales volumes.[4] Savio S. Chan (陳少宏, Pinyin: Chén Shàohóng) and Michael Zakkour, authors of China's Super Consumers: What 1 Billion Customers Want and How to Sell it to Them, wrote that Brian's "passion and authenticity came through."[3]

According to Women’s Wear Daily, in 2010 Brian partnered with Space NK stores in the United Kingdom and United States to introduce a 12-unit prestige treatment line called WEI Beauty.[5] In 2009 Brian won the Asian Women in Business Entrepreneurial Leadership Award. Brian also launched We Help, a community outreach program dedicated to a variety of philanthropic causes. Its first priority was to support families faced with Autism, through contributions to Autism Speaks and the Autism Treatment Center of America.[6]

References

  1. ^
  2. ^
  3. ^ a b Chan, Savio and Michael Zakkour. China's Super Consumers: What 1 Billion Customers Want and How to Sell it to Them. John Wiley & Sons, 2014. Online: p. 162. ISBN 1118834747, 9781118834749. -- print: ISBN 978-1-118-83474-9 p. 162. ("From East to West to Wei East", start p. 161, in Chapter 18: Marketing)
  4. ^ Chan, Savio and Michael Zakkour. China's Super Consumers: What 1 Billion Customers Want and How to Sell it to Them. John Wiley & Sons, 2014. Online: p. 163. ISBN 1118834747, 9781118834749. -- print: ISBN 978-1-118-83474-9 p. 163. ("From East to West to Wei East", start p. 161, in Chapter 18: Marketing)
  5. ^
  6. ^

External links

  • Official website
This article was sourced from Creative Commons Attribution-ShareAlike License; additional terms may apply. World Heritage Encyclopedia content is assembled from numerous content providers, Open Access Publishing, and in compliance with The Fair Access to Science and Technology Research Act (FASTR), Wikimedia Foundation, Inc., Public Library of Science, The Encyclopedia of Life, Open Book Publishers (OBP), PubMed, U.S. National Library of Medicine, National Center for Biotechnology Information, U.S. National Library of Medicine, National Institutes of Health (NIH), U.S. Department of Health & Human Services, and USA.gov, which sources content from all federal, state, local, tribal, and territorial government publication portals (.gov, .mil, .edu). Funding for USA.gov and content contributors is made possible from the U.S. Congress, E-Government Act of 2002.
 
Crowd sourced content that is contributed to World Heritage Encyclopedia is peer reviewed and edited by our editorial staff to ensure quality scholarly research articles.
 
By using this site, you agree to the Terms of Use and Privacy Policy. World Heritage Encyclopedia™ is a registered trademark of the World Public Library Association, a non-profit organization.
 



Copyright © World Library Foundation. All rights reserved. eBooks from World eBook Library are sponsored by the World Library Foundation,
a 501c(4) Member's Support Non-Profit Organization, and is NOT affiliated with any governmental agency or department.